‘Effective Emails’ is part of the Signify Pollen Series. The Effective Emails series is designed to provide you with a framework for writing clear, concise emails that get the job done. William Wheeler said, ‘Good writing is clear thinking made visible.” Email is the most popular form of communication in business. Given this fact, it is so peculiar that most of us have never received proper training or guidance on how to write emails that effectively communicate our message. This series aims to help you do just that, it will provide you with a solid base of information and rules to follow in the writing of effective emails.