Digital Marketing | 10 Weeks | Online Course

Digital Marketing is a 10 week online course run in partnership with USB Executive Development (USB-ED). The course is designed for anyone who wants to kick-start or consolidate their digital marketing knowledge.

Training Provider: Red and Yellow Creative School of Business 

Qualification: Certificate

Duration: 10 Weeks

2018 Dates: 

  • 15 January - 25 March 2018
  • 26 February - 6 May 2018
  • 9 April - 17 June 2018
  • 21 May - 29 July 2018
  • 25 June - 2 September 2018
  • 30 July - 7 October 2018
  • 3 September - 11 November 2018

CDP Accreditation: CN17CPD004SABPP

Endorsed By: IAB

Cost: R12,445.00 


  • Perfect if you’re a current or aspiring marketer
  • Great for brand managers and people in similar roles who want to promote their companies more effectively online
  • Small-business owners and entrepreneurs
  • For absolutely anyone who’s interested in an exciting career in online marketing


  • Red & Yellow Certificate
  • Certificate from the University of Stellenbosch (if you obtain 50% or more for the course, including assignments, participation and research project)
  • Virtual badge to add to your website, blog, email signature or social network


  • Learn how to raise awareness about your brand and communicate your unique offering
  • Become a fully rounded digital marketer and gain a range of sought-after skills
  • Social Media marketing, SEO, Online Advertising, Digital Marketing Strategy
  • Discover hundreds of online best practices, tools, strategies and creative marketing opportunities


  • Completed online, so no travel is required
  • Open to anyone in any country


  • Engaging, interactive online course notes with copies available in PDF
  • Discussion forums on the learning platform
  • Live chat sessions
  • Highly practical weekly assignments
  • Recommended reading materials and other educational resources
  • Academic coordinators available by email, phone or online forums
  • Interactive videos


  • Completed entirely online on our learning platform
  • 8 modules (1 per week)
  • 8 assignments (1 per week, mix of quizzes and written questions)
  • 1 research project (completed over the duration of the course)
  • About 8 to 10 hours of study per week (including reading the course notes, further research and completing assignments)

MODULE 1 | Strategy

  • Understand digital marketing strategies and their importance
  • Understand why customers make the choices they do
  • Explain the importance of data in a customer-centric organization

MODULE 2 | Creating Digital Assets

  • Ensure digital assets are engaging and user friendly
  • Recognise the qualities of effective web design
  • Know what mobile channels are available for marketers

MODULE 3 | Capitalising On Digital Assets

  • Write engaging copy suited to readers in a digital context and to search engines
  • Plan, research and implement an effective SEO strategy across text and other content
  • Understand how to approach eCommerce

MODULE 4 | Advertising

  • Advertise your brand on search engines with search ads and across the web using display advertising
  • Know which business objectives can be met with online advertising
  • Learn about the various ad formats, payment models and ad types available

MODULE 5 | Direct Marketing

  • Explain why CRM is essential for any business and how it creates and improves positive customer relationships
  • Realise the role that customers play in shaping and steering your business
  • Structure and design an effective marketing email
  • Explain how mobile can tie into and enhance your direct marketing campaigns

MODULE 6 | Content Marketing

  • Implement a content marketing strategy that engages customers and creates value for them
  • Understand how successful online videos are produced, step-by-step

MODULE 7 | Social Media

  • Learn the best ways to engage with audiences on the top social media platforms
  • Create a social media strategy
  • Create best-practice ads to be displayed on the top social media platforms

MODULE 8 | Optimising

  • Discover how to pick the right test for specific goals and purposes
  • Perform conversion optimisation step by step to improve marketing efforts
  • Understand the basics of how to approach Google Analytics and some other analytics platforms

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