Digital Content and Copywriting | 10 Weeks | Online
Content is, increasingly, an essential part of any marketing strategy, and businesses that fail to recognise its importance will be left behind. This 10-week course covers the copywriting and strategic skills necessary to plan, create and implement an effective digital content strategy.
Training Provider: Red and Yellow, Creative School of Business
Duration: 10 Weeks
How: Online
Level: Intermediate
Qualifications: SABPP Accreditation
Cost: R9,120.00
Next Start Date: 25 June 2018
COURSE OUTCOMES
At the end of this course you will be able to set up a content marketing plan and manage communities across various platforms and channels with the end goal of building strong, trusting brand-consumer relationships.
OUTLINE
The course is made up of 8 practical modules:
- Module 1: An Introduction to Digital Content
- Module 2: The Basics
- Module 3: Content Planning
- Module 4: Copywriting Basics
- Module 5: Copywriting for Media
- Module 6: Community Management
- Module 7: Managing Up
- Module 8: Optimisation
BENEFITS
- Understand your online audiences, where they are, what they want and how to engage with them.
- Learn how to create engaging content that generates a true value exchange with your customers
- Become proficient at managing communities effectively
- Produce a portfolio of various content types like podcasts, blogs, web copy, social media content etc
TO BOOK EMAIL
Farrah Williams
WPP Africa Academy Manager
farrah.williams@wppafricaacademy.com
All courses and workshops can be customized and held at a venue of your choice provided there are sufficient numbers.
Each course can also be modified to create an onsite workshop to best suites your requirements.