Digital Content and Copywriting | 10 Weeks | Online

Content is, increasingly, an essential part of any marketing strategy, and businesses that fail to recognise its importance will be left behind. This 10-week course covers the copywriting and strategic skills necessary to plan, create and implement an effective digital content strategy.

Training Provider: Red and Yellow, Creative School of Business

Duration: 10 Weeks

How: Online

Level: Intermediate    

Qualifications: SABPP Accreditation

Cost: R9,120.00

Next Start Date: 25 June 2018



At the end of this course you will be able to set up a content marketing plan and manage communities across various platforms and channels with the end goal of building strong, trusting brand-consumer relationships. 


The course is made up of 8 practical modules:

  • Module 1: An Introduction to Digital Content
  • Module 2: The Basics
  • Module 3: Content Planning
  • Module 4: Copywriting Basics
  • Module 5: Copywriting for Media
  • Module 6: Community Management
  • Module 7: Managing Up
  • Module 8: Optimisation


  • Understand your online audiences, where they are, what they want and how to engage with them.
  • Learn how to create engaging content that generates a true value exchange with your customers
  • Become proficient at managing communities effectively
  • Produce a portfolio of various content types like podcasts, blogs, web copy, social media content etc


Farrah Williams 
WPP Africa Academy Manager

All courses and workshops can be customized and held at a venue of your choice provided there are sufficient numbers.
Each course can also be modified to create an onsite workshop to best suites your requirements. 


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