Digital Brand Strategy | 12 Weeks | Class

This optimised digital strategy short course will empower you to think strategically about building your digital brand presence with all the necessary tactical functions. The short course has been designed to help you understand how to plan, implement and manage a comprehensive digital marketing strategy while integrating digital marketing tactics into your overall marketing strategy.

Training Provider: Vega

Duration: 12 Weeks

Level: Introduction - Intermediate

Next Start Date: 

  • Johannesburg
  • 20 February - 15 May 2018  
  • 23 May - 8 August 2018
  • 14 August - 30 October 2018
  • Address: 444 Jan Smuts Avenue, Bordeaux, Randburg
  • Cape Town
  • 20 February - 15 May 2018  
  • 23 May - 8 August 2018 
  • 14 August - 30 October 2018
  •  Address: 130 Stand Street, De Waterkant, Cape Town
  • Pretoria
  • 27 February - 22 May 2018  
  • 29 May - 14 August 2018
  • Address: 34 Ingersol Road, Menlun, Pretoria
  • Durban
  • 7 March - 30 May 2018
  • Address: The Glades Office Park, 70 Armstrong Avenue, La Lucia

Times: 1 Day Per Week, 17:30 - 20:00

Cost: R13,775.00

The Digital Brand Strategy short course is intended for those with the responsibility of developing or implementing an online marketing strategy, including senior management, marketing managers, marketing executives, small business owners, IT managers and anyone who would like to pursue a career in digital marketing. Through dynamic lectures presented by leading digital marketing practitioners, case studies and small group discussions you will gain exposure to the latest methods, techniques and tools for improving your organisation’s digital marketing and brand-building efforts.


  • Understanding the Digital Consumer
  • Social Media Strategy
  • Content Marketing
  • Social Media Advertising
  • Search Engine Optimisation
  • Google Advertising
  • Insights and Analytics
  • Email Marketing
  • Mobile Marketing Channels
  • Mobile Apps and Mobile Strategy
  • Online Reputation Management
  • Digital Strategy

The course material was developed by the Digital Strategists at DigitLab. DigitLab is a preferred Google Partner and one of South Africa’s most respected digital agencies working with a wide range of brands including, KPMG, Huletts, Growthpoint, Nedbank, City Lodge and globally recognised FMCG brands.

For Bookings Email:

All courses can be customized and held at a venue of your choice provided there are sufficient numbers to fill each course. Each course can also be modified to create an onsite workshop which best suites your agency’s availability. 


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