Consumer Buyer Behaviour | 12 Weeks | Class

The purpose of this course is to introduce you to various theories and models relating to marketing and consumer behaviour. By drawing from theories in the field of psychology and social sciences, you will gain an understanding of consumers as individuals and as participants in their social and cultural context. With this understanding you will be able to analyse why consumers react in a certain way to marketing communication. Once you are equipped with the skills to understand and interpret consumer needs and consumption patterns, you will be able to design marketing strategies and promotional messages to best exploit consumer opportunities.

Training Provider: AAA School of Advertising

Duration: 24 Sessions

Level: Intermediate   

Cost: R12,160.00

Next Start Date: 

  • Johannesburg 
  • 26 July - 10 October 2018
  • Thursdays, 17:30 - 20h:30 
  • Address: ACA House, The Braes Office Park, Cnr William Nicol Drive and Bryanston Drive, Bryanston
  • Cape Town 
  • 24 July - 25 October 2018
  • Tuesdays and Thursdays, 17:30 - 20h:30 
  • Address: 6th Floor, AAA House, 112 Long Street, Cape Town


After completing this module you will:

  • Understand consumer decision-making processes;
  • Be exposed to various theories and models relating to marketing and consumer behaviour;
  • Gain an understanding of consumer as individuals drawing from theories in field of psychology;
  • Gain an understanding of consumers in their social and cultural context, drawing from theories found in the social sciences.

On its own, this module provides an essential understanding of consumers which would prove invaluable to a brand manager, brand strategist and anyone involved in creating marketing communication

This module is a compulsory credit for the BA in Marketing Communication.


Farrah Williams 
WPP Africa Academy Manager

All courses and workshops can be customized and held at a venue of your choice provided there are sufficient numbers.
Each course can also be modified to create an onsite workshop to best suites your requirements. 


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