Copywriting For A Digital World | 10 Weeks | Class

Writing for digital media requires a different approach to conventional advertising, as well as an astute understanding of the demanding online user. This course recognises these shifts in digital communication, while maintaining a focus on the fundamental principles of copywriting. It provides insights and techniques on how to write and conceptualise for a range of digital media platforms.

Training Provider: AAA School of Advertising

Duration: 10 Weeks

When: Thursdays, 17:30 - 20:30 

Level: Advanced   

Cost: R5,861.50

Next Start Date:

  • Johannesburg
  • 30 August - 8 November 2018
  • Address: ACA House, The Braes Office Park, Cnr William Nicol Drive and Bryanston Drive, Bryanston
  • Cape Town
  • 30 August - 8 November 2018
  • Address: 6th Floor, AAA House, 112 Long Street, Cape Town


Upon completion of this course, you will:

  • Understand the differences between traditional copywriting and digital communication
  • Understand the principles of conceptual and strategic thinking
  • Understand the techniques involved in writing copy for websites, mobile, social media, emails, integrated digital campaigns and online advertising.


This course is ideal for anyone involved in the digital communications industry, including marketers, journalists, content writers or designers. It is also relevant for traditional copywriters who want to learn more about digital writing.


Farrah Williams 
WPP Africa Academy Manager

All courses and workshops can be customized and held at a venue of your choice provided there are sufficient numbers.
Each course can also be modified to create an onsite workshop to best suites your requirements. 


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