‘Telling a Good Story’ forms part of the Signify Pollen Series. The Telling a Good Story series is designed to equip you with the knowledge of how to tell a good story and why it is so important. Robert McKee said, "Storytelling is the most powerful way to put ideas into the world today." Stories cross the boundaries of age, time, space, race, culture and creed. Since the beginning of time, stories have been a way for us to pass on wisdom, values, beliefs and heritage. This makes storytelling a powerful tool in a business context as well. This series aims to help you to use storytelling as a tool to connect with people on an emotional level as well as communicate your ideas and anecdotes clearly and confidently.